At the heart of Sara Not Sarah studio lies a passion for creativity, community & storytelling...
Founded by Sara—a beach-loving soul with a heart for adventure—this design studio grew from her journey of self-discovery. After earning her Bachelor of Design in 2022, Sara realised the corporate world wasn’t her destination. Instead, she followed her heart, travelling abroad before settling in “The Bay,” where her creative vision came to life.
Founded by Sara—a beach-loving soul with a heart for adventure—this design studio grew from her journey of self-discovery. After earning her Bachelor of Design in 2022, Sara realised the corporate world wasn’t her destination. Instead, she followed her heart, travelling abroad before settling in “The Bay,” where her creative vision came to life.
Here, surrounded by the coastline’s beauty, Sara Not Sarah Studio was born—a space where design is crafted with intention, warmth, and community at its core.
What we do...
We specialise in wedding and event design, focusing on life's big moments—from weddings to hens’ parties, bridal showers, and birthdays. Our wedding collections include custom stationery, signage, and invitations that bring elegance and simplicity to every celebration.
In addition to design, we capture memories through content creation—from iPhone photography and videos at weddings to creating engaging reels and mini-sessions. Whether it’s couples announcing life’s next adventure, families cherishing small moments, or those wanting a snapshot of a special day, we’re here to document it beautifully.
Our values & culture...
We’re not just about design—we’re about connection. This studio thrives on community, collaboration, and creativity, with a deep gratitude for the gifts God has provided. We aim to reflect His goodness in everything we do, ensuring every project is not just beautiful but meaningful.
With a modern and minimalist style, our designs exude a coastal, light, and bright vibe—perfectly capturing the essence of our surroundings. Think laid-back yet thoughtful, blending warmth and creativity into every detail. Whether designing stationery or capturing love stories in reels, we approach everything with joy, purpose, and a sense of adventure—just like life by the sea.
Welcome to our little slice of creative heaven—a place where design feels like home and every detail matters.
